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New stu­dy: Goog­le owes Ger­man media around 1.3 bil­li­on euros

Economists from FehrAdvice & Partners prove this through a behavioural economics experiment: 73 per cent of users prefer the Google search engine with journalistic content. Further findings: journalistic media contribute in particular to the topicality, trust and completeness of search results. On average, journalistic media increase Google’s value by 24 per cent. The consultancy, which was founded by Professor Ernst Fehr, one of the world's leading behavioural economists, has already conducted similar studies in Switzerland, the UK and Poland. Read More

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