VG Media wel­co­mes Decisi­on in Favour of a con­tem­pora­ry Copy­right

The Coun­cil of the Euro­pean Uni­on fol­lo­wed the Euro­pean Par­lia­ment by con­fir­ming and appro­ving the new direc­ti­ve for a con­tem­pora­ry copy­right today

Press Release
Ber­lin, 2019-04-15

The collec­ting socie­ty VG Media wel­co­mes today’s decisi­on in favour of a con­tem­pora­ry copy­right by the Coun­cil of the Euro­pean Uni­on. Fol­lowing the clear vote of the Euro­pean Par­lia­ment on 26 March 2019, the con­fir­ma­ti­on of the 28 EU Mem­ber Sta­tes marks a mile­stone on the road to more fair­ness and equa­li­ty online. Digi­tal cor­po­ra­ti­ons explo­it the con­tent pro­du­ced by crea­ti­ve minds, often without any com­pen­sa­ti­on. Through the new direc­ti­ve, tho­se con­tent pro­du­cers such as publi­shing houses and artists, will now final­ly be enti­t­led to a remu­ne­ra­ti­on.

It is the inten­ti­on of the new direc­ti­ve to make it obli­ga­to­ry for online plat­forms to nego­tia­te with the respec­ti­ve aut­hors, pro­du­cers, publis­hers and/or artists the usa­ge of their works. This long over­due amend­ment final­ly adap­ts copy­right to the eco­no­mic rea­li­ty in the digi­tal world. Tho­se cor­po­ra­ti­ons from the digi­tal sec­tor to date have ear­ned bil­li­ons through adver­ti­sing by explo­i­t­ing copy­righ­ted works and con­tent without ever com­pen­sa­ting publi­shing houses or aut­hors appro­pria­te­ly.

Mar­kus Run­de, Mana­ging Direc­tor of VG Media: „This cer­tain­ly is a good day for free­dom and our demo­cra­cy in Euro­pe. By resis­ting the irra­tio­nal cam­pai­gns led by online giants against this important reform, the Euro­pean Par­lia­ment and the Coun­cil of the Euro­pean Uni­on demons­tra­ted their impe­tus for poli­cy making.

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