VG Media wel­comes Deci­sion in Favour of a con­tem­po­rary Copy­right

The Coun­cil of the Euro­pean Union fol­lowed the Euro­pean Par­lia­ment by con­firm­ing and approv­ing the new direc­tive for a con­tem­po­rary copy­right today

Press Release
Berlin, 2019-04-15

The col­lect­ing soci­ety VG Media wel­comes today’s deci­sion in favour of a con­tem­po­rary copy­right by the Coun­cil of the Euro­pean Union. Fol­low­ing the clear vote of the Euro­pean Par­lia­ment on 26 March 2019, the con­fir­ma­tion of the 28 EU Mem­ber States marks a mile­stone on the road to more fair­ness and equal­i­ty online. Dig­i­tal cor­po­ra­tions exploit the con­tent pro­duced by cre­ative minds, often with­out any com­pen­sa­tion. Through the new direc­tive, those con­tent pro­duc­ers such as pub­lish­ing hous­es and artists, will now final­ly be enti­tled to a remu­ner­a­tion.

It is the inten­tion of the new direc­tive to make it oblig­a­tory for online plat­forms to nego­ti­ate with the respec­tive authors, pro­duc­ers, pub­lish­ers and/or artists the usage of their works. This long over­due amend­ment final­ly adapts copy­right to the eco­nom­ic real­i­ty in the dig­i­tal world. Those cor­po­ra­tions from the dig­i­tal sec­tor to date have earned bil­lions through adver­tis­ing by exploit­ing copy­right­ed works and con­tent with­out ever com­pen­sat­ing pub­lish­ing hous­es or authors appro­pri­ate­ly.

Markus Runde, Man­ag­ing Direc­tor of VG Media: „This cer­tain­ly is a good day for free­dom and our democ­ra­cy in Europe. By resist­ing the irra­tional cam­paigns led by online giants against this impor­tant reform, the Euro­pean Par­lia­ment and the Coun­cil of the Euro­pean Union demon­strat­ed their impe­tus for pol­i­cy mak­ing.

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